VOLVO Adventure Trip Iceland

Follow Kyo Chen
Jump into frozen lake and Chase aurora

In 2015, Artistic Director Kyo Chen drove VOLVO to travel Iceland. During this trip, he took picture at every spot he visited and shared in social media. Office workers in Taiwan could follow his steps and enjoy diving frozen lake, climbing volcano, and chasing aurora with him.
The campaign had received over 1.5 million viewers, share and likes in social media. Kyo Chen won PX3 Gold award.

Photographer: Kyo Chen
Agency: Euro RSCG